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The successful equation of WiFi Monetisation
WiFi for enterprises and beyond
WiFi for enterprises and beyond In a perspective of digital transformation, businesses are increasingly implicated in providing technological services in their offices such as wireless network in order to improve productivity and to make life easier for their...
read moreSocial media is the new black
Social media is the new black If the mobile has become our most faithful companion, social networks are also part of our lives today. Indeed, 42% of the world population use mobile social media on a daily basis. If they are used so obviously in our lives, they can...
read moreWiFi Marketing: How to interact with your customers
WiFi Marketing: How to interact with your customers According to data from Cisco, 96% of consumers would rather shop at stores that have free WiFi, which will also encourage them to come back to the store. Today, the challenge of retailers is to extend the use of WiFi...
read moreWebinar – Secure the phygital experience of your visitors
- Webinar - Secure the phygital experience of your visitorsDo you want to know the secret of the 5th World Luxury Group and Système U for a successful phygital strategy? That was the subject of the Webinar we have presented last month in collaboration with Zscaler...
read moreWiFi analytics, the phygital knowledge of visitors
WiFi analytics, the phygital knowledge of visitors Today, more than 90% of store visitors use their smartphone while shopping. Indeed, the mobile has become a privileged extension for customers as they hardly disconnect from their digital bubble even in-store. It is a...
read moreLoyalty Programs in Retail
Loyalty Programs in retail According to The Research Insights, the Customer Loyalty Software Market is expected to increase by +23% between 2019 and 2025. Nowadays, customers are overwhelmed by the multiplicity of choices: Where to shop? How to shop? Which brands to...
read moreWhat are the latest trends of 2019 in Digital?
What are the latest trends of 2019 in Digital?Did you know that nearly 70% of the world population use their mobile phone everyday? We Are Social and Hootsuite have gathered some interesting figures as well as international trends of digital, social media, mobile and...
read moreCloudi-Fi wish you a happy new year!
Cloudi-Fi wish you a happy new year!The whole Cloudi-Fi team would like to wish you a happy new year! Together, we have achieved a lot in 2018 and we are pleased to welcome 2019 with new plans!Let’s go back to 2018 to see how last year looked like, and let’s take a...
read moreCloudi-Fi offers a SaaS platform to improve the use of smartphones in stores
Cloudi-Fi offers a SaaS platform to improve the use of smartphones in stores Selected by Business France among 20 start-ups to represent France in NRF Retail’s Big Show, Cloudi-Fi talks about the use of smartphones in stores. In the interview below, we have focused on...
read moreCloudi-Fi among the 20 start-ups of the Business France / French Tech delegation
Cloudi-Fi among the 20 start-ups of the Business France / French Tech delegationBusiness France has selected 20 start-ups to represent France for the next NRF Retail’s Big Show from January 13th to 15th 2019. Among these companies, Cloudi-Fi will be present as well at...
read moreHow to avoid your employees to use the wireless guest service?
How to avoid your employees to use the wireless guest service? When designing wireless services, I.T departments usually create one service/SSID for employees and one for visitors (check my tips to deploy this). The wireless service for visitor usually relies on self...
read more5 Key points to unlock Guest WiFi
5 key points to unlock guest wifi You have deployed your Wireless infrastructure for your employees and your are considering enabling a guest SSID for people visiting your premises. Here are a few tricks to make it easy! Preamble: Don't mistakenly consider guest WiFi...
read moreDo you need to launch a mobile app?
Do you need to launch a mobile app? Saying that mobile is more and more used won’t change your life. But did you know that 66% of the global population (source : wearesocial 2017) has its own mobile phone nowadays? A trend that won’t cool down, especially...
read moreExport Hotspot Data
When deploying an hotspot solution, your company may consider to export the data generated to your internal application. In this article I will describe some examples of technical manner to implement data export.
read moreHotspot Legal Obligations
Hotspot legal obligations Deploying Hotspot service can be very easy from a technical point of view, more tricky from a marketing point of view but clearly a nightmare from a legal standpoint. Discussions with the legal department are usually very tense, you would...
read moreHotspot deployment topologies
Hotspot deployment topologies In my first article, I gave some steps to choose the right hotspot solution matching with your network constraints and business needs. I will develop hereafter the different possible topologies to deploy Wi-Fi hotspot in your...
read moreWhy you should deploy a global unique Hotspot solution
Why you should deploy a global unique hotspot solution Deploying Wi-Fi Hotspot in on site can be very easy. There are plenty of local providers in the market that will install a box in your premises for a few dozen dollars a month. If you are a multinational company,...
read moreHotspot: from an IT project to a business enabler
Hotspot: from an it project to a business enabler Manager: "We need to add hotspot feature on the Wi-Fi, please activate it!" Team: "Okay we just need the brand’s logo and it will be activated within a few hours" In this article I’ll try to explain why you should...
read moreMobile-First customers: understand and attract iGeneration
Mobile-First customers: understand and attract iGeneration For a long time, Millenials were at the core of questions and reflexions for marketers. For instance some luxury brands created an entirely dedicated collection to them like did Dolce &...
read moreThe rise of Digital Marketing
The rise of Digital Marketing Yes, people gradually spend less time on legacy media (TVs, radio, newspaper) and more time on the Web, apps and messaging. Considering that the advertising budget spending follow the audience, it is natural that marketing...
read moreHow to get more customers into stores?
How to get more customers into stores? The fact that people tend to have less time makes it more difficult for retailers to drive in-store traffic. Buying online has been made easier with the rise of Amazon and other ecommerce websites as well as...
read moreHow to name your Guest Wi-Fi?
How to name your Guest Wi-Fi? If some companies or stores are not very keen on having a lot of people using their Wi-Fi (because they may not have the good Wi-Fi solution #privatejoke). At the opposite, you should want to get more users on yours (see all...
read moreIs your Wi-Fi ready for the 2018 GDPR?
Is your Wi-Fi ready for the 2018 GDPR? Each company operating in EU should make sure that his providers are serious with GDPR compliance. Otherwise this may cost them 4% of their revenue. About GDPR GDPR harmonises existing data privacy laws across Europe and will be...
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