A global luxury fashion brand needed to elevate its in-store guest Wi-Fi experience across stores, VIP rooms, and offices worldwide, replacing a legacy solution that could no longer keep pace with the brand's scale.
Problem
As the brand expanded globally, it needed to deliver a consistent premium Wi-Fi experience across stores, VIP rooms, and offices while complying with local data privacy regulations in every market. Its legacy on-premises solution had become increasingly difficult to scale, manage, and maintain, limiting the brand's ability to deliver a seamless guest experience worldwide.
How Cloudi-Fi fits
The cloud-managed captive portal enabled the retailer to deliver a consistent, branded Wi-Fi experience across all stores while adapting privacy notices and authentication workflows to local regulations.
Cloudi-Fi's cloud-based captive portal provides guest Wi-Fi across stores, VIP rooms, and offices throughout the retailer's global network. Centrally managed from the cloud, the platform eliminates the operational complexity of legacy on-premises deployments while simplifying rollout and ongoing management.
The captive portal enables customers to stay connected throughout their visit, supporting digital engagement through brand content, loyalty services, and social media. Localized terms of use and privacy policies give customers transparency and control over their personal data, including the ability to opt in or out of data collection. The retailer can monitor and audit data collection to support GDPR and local privacy regulations.
Personal data is encrypted both in transit and at rest, while localized log retention helps meet regional compliance requirements. IT teams can remotely configure, manage, and troubleshoot the platform from a centralized interface, ensuring a consistent guest Wi-Fi experience across every location.
Outcome
- Consistent branded guest Wi-Fi across the global retail network
- Centralized management replacing legacy on-premises infrastructure
- Localized privacy policies and consent workflows supporting GDPR and regional regulations
- Secure handling of guest data with encryption in transit and at rest
- Faster deployment of guest Wi-Fi services across new stores and locations
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