A global luxury fashion conglomerate managing dozens of retail brands needed to deliver guest Wi-Fi for retail stores that reflected each brand's unique identity while maintaining centralized security and compliance across its global operations.
Problem
Operating across multiple countries with a wide range of luxury brands, the group needed a solution supporting ultra-personalized authentication journeys, customized not only by country, language, and legal context but also aligned with the visual and experiential identity of each brand. Adhering to region-specific laws such as GDPR, CCPA, and LGPD required a dynamic, location-aware approach to consent and data handling, and the group needed a globally scalable solution that integrates with its existing SD-WAN and supports secure, centralized policy enforcement.
How Cloudi-Fi fits
The group integrated Cloudi-Fi's cloud-based captive portal with a dedicated Zscaler Internet Access (ZIA) infrastructure to authenticate and manage guest devices effectively. Cloudi-Fi enabled the creation of brand-specific portals with localized, multi-language content and flexible authentication flows (SMS, email, social login), delivering tailored guest experiences per brand and per country. Authentication methods feed into dynamic user categorization (guest, consultant, etc.), enabling custom security policies per user profile and brand context within Zscaler, while user location and profile drive consent flows and data handling policies aligned to global data protection standards.
Outcome
- Deeply personalized authentication journeys for each brand, reflecting its unique tone, imagery, and customer interaction standards
- Centralized management across dozens of brands and countries, enabling rapid deployment of new portals per brand or site without added IT overhead
- High standards of security and privacy maintained while preserving flexibility and brand alignment across the ecosystem
