Did you know that nearly 70% of the world population use their mobile phone everyday? We Are Social and Hootsuite have gathered some interesting figures as well as international trends of digital, social media, mobile and e-commerce on their Global Digital Report 2019.
Here we are going to focus more specifically on the use of mobile and how to take advantage of it.
Trends to keep in mind5G :
In addition to being a new wireless technology, WiFi6 is expected to be up to four times faster in device-dense areas and offer higher bandwidth than WiFi5. On the business side, the new speed of WiFi6 could enable a faster guest WiFi for customers which will provide additional services to shoppers. It could potentially lower costs on networks and devices which will give the possibility to even small businesses to enjoy this new technology. Even at home, WiFi6 would allow to have more devices connected at once while using less energy. By 2020, experts forecast that nearly 31 billion IoT devices would be installed around the world.Indeed, WiFi6 and 5G are expected to shake up the Internet of Things in 2019 by providing faster speeds. However according to Cisco, WiFi will remain the way most people connect to the internet for a while longer. The company claims that 59% of total mobile data traffic will pass through WiFi networks, compared to 54% in 2017.
As we previously saw in the Global Digital Report, some consumer habits have evolved through the years and new technologies are also expected to reshape IoT at home but also in business. In order to cope with these trends, companies need to follow these recommandations: