Is your Wi-Fi ready for the 2018 GDPR?

GDPR & Data Collection

Each company operating in EU should make sure that his providers are serious with GDPR compliance. Otherwise this may cost them 4% of their revenue.

About GDPR

GDPR harmonises existing data privacy laws across Europe and will be enforced on May 25, 2018. The GDPR requires companies to implement reasonable data protection measures to protect EU consumers’ personal data and privacy.
In the world of advertising technology GDPR main benefit is the enforcement of unambiguous consent from the users to collect their data.
Companies that breach consumers’ rights will be fined up to 4% of their revenue (maximum of 20 million Euros).

Main improvements related to Wi-Fi services

GDPR requires companies to implement privacy by design: Privacy should be the default concern when dealing with user data, for instance any data can only be collected when it is meaningful to the delivery of the service.
Any data breach should be reported to authorities & customers within 3 days from when a company first becomes aware of the incident.
When the collection of data is related to subsequent marketing services, it is required to have an explicit and informed consent of the user. For instance, it is important to separate the subscription to a newsletter with the acceptance of the service terms of use.

How to comply with GDPR?

We, at Cloudi-Fi, believe that GDPR is critical to increase the global level of user data protection, and as a consequence is the best way to provide a sustainable model to the digital advertising industry. While the GDPR is initially a EU initiative, the globalization of economy and solutions will imply that this will benefit to many non EU consumers as well in the longer term.
Our pratices have been reviewed under the scope of the GDPR requirements. We have improved our process and development in order to comply with GDPR requirements. Those improvements are related mostly to data storage, logs pseudonymization, portability and security services.
Data belongs to our customers since day 1, and we intend to protect the data on behalf of our customers but also of the end user who can always have access at any time to their own data and choose to modify or remove them from our database.

Cloudi-Fi has developed a unique guest services technology which leverages existing Wi-Fi infrastructure to deliver compliance, security and innovative marketing services.