WiFi Marketing: How to interact with your customers

WiFi Marketing: How to interact with your customers

WiFi Marketing: How to interact with your customers According to data from Cisco, 96% of consumers would rather shop at stores that have free WiFi, which will also encourage them to come back to the store. Today, the challenge of retailers is to extend the use of WiFi...
WiFi analytics, the phygital knowledge of visitors

WiFi analytics, the phygital knowledge of visitors

WiFi analytics, the phygital knowledge of visitors Today, more than 90% of store visitors use their smartphone while shopping. Indeed, the mobile has become a privileged extension for customers as they hardly disconnect from their digital bubble even in-store. It is a...
How to avoid your employees to use the wireless guest service?

How to avoid your employees to use the wireless guest service?

How to avoid your employees to use the wireless guest service? When designing wireless services, I.T departments usually create one service/SSID for employees and one for visitors (check my tips to deploy this). The wireless service for visitor usually relies on self...
5 Key points to unlock Guest WiFi

5 Key points to unlock Guest WiFi

5 key points to unlock guest wifi You have deployed your Wireless infrastructure for your employees and your are considering enabling a guest SSID for people visiting your premises. Here are a few tricks to make it easy! Preamble: Don’t mistakenly consider guest...
Export Hotspot Data

Export Hotspot Data

When deploying an hotspot solution, your company may consider to export the data generated to your internal application. In this article I will describe some examples of technical manner to implement data export.

Hotspot Legal Obligations

Hotspot Legal Obligations

Hotspot legal obligations Deploying Hotspot service can be very easy from a technical point of view, more tricky from a marketing point of view but clearly a nightmare from a legal standpoint. Discussions with the legal department are usually very tense, you would...