Social media is the new black

Social media is the new black

Social media is the new black If the mobile has become our most faithful companion, social networks are also part of our lives today. Indeed, 42% of the world population use mobile social media on a daily basis. If they are used so obviously in our lives, they can...
Do you need to launch a mobile app?

Do you need to launch a mobile app?

Do you need to launch a mobile app? Saying that mobile is more and more used won’t change your life. But did you know that 66% of the global population (source : wearesocial 2017) has its own mobile phone nowadays? A trend that won’t cool down, especially with the...
Mobile-First customers: understand and attract iGeneration

Mobile-First customers: understand and attract iGeneration

Mobile-First customers: understand and   attract iGeneration For a long time, Millenials were at the core of questions and reflexions for marketers. For instance some luxury brands created an entirely dedicated collection to them like did Dolce & Gabbana with...