Do you need to launch a mobile app?

Do you need to launch a mobile app?

Do you need to launch a mobile app? Saying that mobile is more and more used won’t change your life. But did you know that 66% of the global population (source : wearesocial 2017) has its own mobile phone nowadays? A trend that won’t cool down, especially with the...
Mobile-First customers: understand and attract iGeneration

Mobile-First customers: understand and attract iGeneration

Mobile-First customers: understand and   attract iGeneration For a long time, Millenials were at the core of questions and reflexions for marketers. For instance some luxury brands created an entirely dedicated collection to them like did Dolce & Gabbana with...