Loyalty Programs in Retail

Loyalty Programs in Retail

Loyalty Programs in retail  According to The Research Insights, the Customer Loyalty Software Market is expected to increase by +23% between 2019 and 2025. Nowadays, customers are overwhelmed by the multiplicity of choices: Where to shop? How to shop? Which brands to...
Do you need to launch a mobile app?

Do you need to launch a mobile app?

Do you need to launch a mobile app? Saying that mobile is more and more used won’t change your life. But did you know that 66% of the global population (source : wearesocial 2017) has its own mobile phone nowadays? A trend that won’t cool down, especially with the...
The rise of Digital Marketing

The rise of Digital Marketing

The rise of Digital Marketing Yes, people gradually spend less time on legacy media (TVs, radio, newspaper) and more time on the Web, apps and messaging. Considering that the advertising budget spending follow the audience, it is natural that marketing budgets...
How to get more customers into stores?

How to get more customers into stores?

How to get more customers into stores? The fact that people tend to have less time makes it more difficult for retailers to drive in-store traffic. Buying online has been made easier with the rise of Amazon and other ecommerce websites as well as innovations such as...