WiFi Marketing: How to interact with your customers
According to data from Cisco, 96% of consumers would rather shop at stores that have free WiFi, which will also encourage them to come back to the store.
Today, the challenge of retailers is to extend the use of WiFi in-store, from being a convenience service to a medium to interact with customers while shopping but also when they’re outside the store. Is this really possible with guest WiFi?
Yes, it is called WiFi Marketing!
What is WiFi Marketing?
WiFi marketing is a tool used by retailers and brands in order to push their omnichannel or even phygital strategy through guest WiFi in exchange for some valuable customer data. More than offering just a convenience service and internet access to store visitors, WiFi Marketing allows brands to offer unique phygital offers and services at the point of sale by overcoming the constraints and disadvantages of a mobile application. Nowadays, in-store WiFi is used also as a communication tool which allows brands to interact with shoppers by sharing content or displaying special offers. This tool is one of the solutions embraced by retailers for their digital transformation and to provide a successful phygital experience to their customers. But how does it work concretely? Let’s have a look at Cloudi-Fi solution.
Close-up on Cloudi-Fi solution
Thanks to Cloudi-Fi guest WiFi, you can go further and send personalised communication on your WiFi portal, your marketing page or any web page. It is as easy at it sounds, first you need to collect some basic information about your customer such as his name, his e-mail address or his phone number. This information can be retrieved from a casual form or directly through social networks such as Facebook, Instagram, VKontakte… Then, this will enable brands to interact with their customers even when they’re outside the store but also to display specific offers according to their previous interactions with them. Finally, apart from retargeting their visitors, brands will also be able to extend to a similar audience who are not in their database yet.
What are the benefits of Cloudi-Fi WiFi Marketing?
What type of campaigns can you promote?
Literally everything. From discount coupons to contests,… You are your only limit!
With Cloudi-Fi WiFi Marketing, you can:
- Promote a new product
- Display special offers
- Make customers participate to contests
- Invite customers to apply to the brand’s loyalty program
- Send automated e-mails or SMS
- Or just send wishes 🙂
Check out the cases of Système U and the 5th World Luxury Group that used our Cloudi-Fi WiFi Marketing solution in our latest Webinar.