Social media is the new black
If the mobile has become our most faithful companion, social networks are also part of our lives today. Indeed, 42% of the world population use mobile social media on a daily basis. If they are used so obviously in our lives, they can also be a real differentiator in the phygital experience of consumers and especially in the use of guest WiFi visitors.
What is Social login?
To authenticate on a guest WiFi, users generally need to give a couple of information such as their name, their age, their e-mail address or their phone number to access to the web, which can sometimes be irritating and even discouraging. However with the introduction of social login, users have the possibility to select one of the social networks suggested, such as Facebook, Instagram, Google or even Vkontakte and just authenticate with their account. Indeed, customers are already accustomed to using social networks in their daily life, particularly in their purchase process on e-commerce sites, which are most likely to suggest as an alternative to the traditional account creation the fast connection via the social networks connectors. Thus, connecting to the guest WiFi via social networks is totally natural for visitors. Moreover, it allows them to seamlessly connect to the guest WiFi. Even easier, if the social app is already launched, the authentication will be done in just 1 click to authorise the access to its information. Isn’t it much easier?
Social selling, how does it work?
Thanks to the guest WiFi and social network connection modes, brands and companies can set up an active social selling strategy. Social selling is the new way of developing relationships with potential customers as part of the sales process and it generally occurs via social networks.
What are the benefits for your business?
We have previously seen how social login makes it easy for visitors to authenticate to the guest WiFi and also how it works concretely for your business. Indeed, by allowing visitors to connect through their favorite social networks you will be able to collect enriched data about them with their consent and grow your CRM database. This data will help you to understand better your customers and match their specific needs.
By reaching them on social media, you will be able to build a strong brand awareness and create a community within social media through their interactions with online campaigns. You will also be able to increase your social audience by getting more followers and likes on your social accounts.
In addition to the digital benefits of social login, it is also involved in your phygital strategy as you will be able to encourage customers to come again to your store by sending them special offers and making them spend more money. Therefore it will also increase your business’ foot traffic.