Hotspot: from an IT project to a business enabler

Hotspot: from an IT project to a business enabler

Hotspot: from an it project to a business enabler Manager: “We need to add hotspot feature on the Wi-Fi, please activate it!” Team: “Okay we just need the brand’s logo and it will be activated within a few hours” In this article I’ll try to...
Mobile-First customers: understand and attract iGeneration

Mobile-First customers: understand and attract iGeneration

Mobile-First customers: understand and   attract iGeneration For a long time, Millenials were at the core of questions and reflexions for marketers. For instance some luxury brands created an entirely dedicated collection to them like did Dolce & Gabbana with...