The rise of Digital Marketing

The rise of Digital Marketing

The rise of Digital Marketing Yes, people gradually spend less time on legacy media (TVs, radio, newspaper) and more time on the Web, apps and messaging. Considering that the advertising budget spending follow the audience, it is natural that marketing budgets...
How to get more customers into stores?

How to get more customers into stores?

How to get more customers into stores? The fact that people tend to have less time makes it more difficult for retailers to drive in-store traffic. Buying online has been made easier with the rise of Amazon and other ecommerce websites as well as innovations such as...
How to name your Guest Wi-Fi?

How to name your Guest Wi-Fi?

How to name your Guest Wi-Fi? If some companies or stores are not very keen on having a lot of people using their Wi-Fi (because they may not have the good Wi-Fi solution #privatejoke). At the opposite, you should want to get more users on yours (see all marketing...
Is your Wi-Fi ready for the 2018 GDPR?

Is your Wi-Fi ready for the 2018 GDPR?

Is your Wi-Fi ready for the 2018 GDPR? Each company operating in EU should make sure that his providers are serious with GDPR compliance. Otherwise this may cost them 4% of their revenue. About GDPR GDPR harmonises existing data privacy laws across Europe and will be...