Cloudi-Fi offers a SaaS platform to improve the use of smartphones in stores

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Selected by Business France among 20 start-ups to represent France in NRF Retail’s Big Show, Cloudi-Fi talks about the use of smartphones in stores.

In the interview below, we have focused on 4 main things to know about guests’ smartphones in stores:

  • The rise of e-commerce has a direct impact on the evolution of purchasing behaviour
  • The revival of stores thanks to digital
  • The phygitalisation of points of sale thanks to smartphones
  • The smartphone, an under-exploited opportunity

To follow this trend, we offer a SaaS platform that allows guests to enjoy the convenience of an in-store website without downloading a mobile application. It represents a simple technology which enables an automatic connection to the Cloudi-Fi Wi-Fi of the store, in a secure way. Also, it supports the retailers’ phygital strategy as well as its worldwide deployment.

For further information, please find the full interview (in French) in the following link: https://www.lsa-conso.fr/frenchretailtech-nrf-ce-qu-il-faut-savoir-sur-l-usage-du-mobile-en-magasin-par-cloudi-fi,306841